Articles

Most businesses track 30+ metrics. Most executives use 3-5 to actually run the business.

Customer churn, the loss of customers who stop purchasing or engaging, is one of the biggest threats to recurring revenue.

For executives, the ultimate challenge is ensuring that analytics become a sustainable part of organizational behavior

The challenge isn’t data. It’s deciding which metrics truly inform decisions.

Executives don’t need to be data scientists, but understanding how data flows through an organization is essential to making confident, strategic decisions.